Global history has been made in the world of cinema promotion. Spider-Man: Brand New Day’s trailer, released on March 17, crossed one billion views in just four days, becoming the first movie trailer ever to achieve this. Tom Holland’s latest Spider-Man adventure has generated a level of worldwide audience engagement that is truly without precedent.
Brand New Day is Part of MCU Phase Six and continues directly from the events of Spider-Man: No Way Home, in which a memory-erasing spell left Peter Parker as a stranger to everyone he loves. The film, directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, is set four years after that event, showing Peter still protecting New York while seeking help from Bruce Banner in his most desperate hours.
WaveMetrix tracking confirmed the trailer had accumulated 1.1 billion total views by Tuesday. The 24-hour count of 718.6 million shattered Deadpool & Wolverine’s Super Bowl record of 365 million and No Way Home’s previous mark of 355.5 million. GTA VI’s entertainment benchmark of 475 million was also overtaken, placing Brand New Day in an entirely new tier of promotional performance.
The implications for the film’s commercial performance are significant. No Way Home grossed $1.9 billion globally in 2021, making it one of the highest-grossing superhero films of all time. The pre-release enthusiasm for Brand New Day, as reflected in these trailer numbers, suggests the film is on course for a similarly spectacular box office debut. Industry observers are already positioning it as the event film of the summer.
The film features Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day opens July 31 in theatres and will release in India in six languages across all premium formats. The global countdown to what promises to be a landmark cinematic event is now firmly underway.