Japanese camera manufacturers are expanding their mirrorless offerings as demand grows for advanced features, particularly artificial intelligence-assisted shooting. While overall global camera shipments have declined due to the popularity of smartphones, the mirrorless segment is experiencing strong growth.
According to industry data, global shipments of digital cameras in 2024 reached 8.49 million units, a fraction of the 2010 peak. However, mirrorless models are driving a rebound, with shipments rising 22.5% in the first half of 2025 compared to the same period last year. In contrast, sales of single-lens reflex (SLR) cameras dropped more than 20%.
The surge in mirrorless demand is linked to higher functionality, portability, and integration of AI-powered features. Nikon recently launched the Z5II, equipped with advanced subject detection for moving objects, while Fujifilm introduced the X-E5, and Canon released the EOS R50 V, designed for vertical video shooting. Sony, a pioneer in mirrorless technology, added the VLOGCAM ZV-E10 II to its lineup, enhancing vlogging with improved directional audio features.
Although average camera prices have risen sharply over the past decade, industry insiders note that creators and enthusiasts are willing to invest in premium devices that surpass smartphone capabilities. With social media and content creation fueling demand, Japan’s leading manufacturers are positioning mirrorless technology as the future of the camera industry.